Clarity, from Strategy to Execution.
Organizations don’t struggle for lack of ideas. They struggle when insight, messaging, and execution fall out of alignment.
MO‘OROZCO, LLC is a strategic marketing and communications consultancy focused on turning insight into clear, consistent communications. The work integrates strategy, narrative, creative content, and campaign execution to help local organizations communicate with intention, credibility, and relevance.
INTEGRATED STRATEGY & CREATIVES
Strategy and creativity are treated as a single discipline. Market planning, narrative development, advertising, web design, and content creation are conceived together, ensuring ideas are not only sound but integrated to feel cohesive.
Every deliverable is grounded in audience understanding, market context, and business objectives – translating strategy into form with clarity and purpose. Effective communication operates within real constraints – competitive pressure, cultural context, timing, and resources.
Campaigns and brand decisions are shaped by an understanding of how organizations actually operate, helping leaders move with clarity rather than reaction. Brands are not punctuated projects; they are ongoing systems with intuitive workflows. Brand management is approached as stewardship – maintaining clarity as thoughtful partnership, disciplined execution, and work that respects budget and long-term value.
Aston Hotels & Resorts (now operating as Aqua-Aston Hospitality) and Castle Resorts & Hotels, followed by leadership roles at Aloha Air Cargo, where his responsibilities extended into business development, inside sales, and customer service operations. Most recently, he served as a senior marketing and communications department head at Hawaii Dental Service (HDS), overseeing integrated communications, marketing, promotions and program development efforts within a highly regulated healthcare environment.
Today, alongside his role as Marketing & Research Manager at Cushman & Wakefield ChaneyBrooks, Michael concurrently operates his boutique consultancy, MO‘OROZCO, LLC.
Through MO‘OROZCO, LLC, he applies this flexibility and scale – supporting projects that range from lean, resource-conscious efforts to large, multi-million-dollar campaigns requiring coordination and long-range planning.
For a complete view of professional experience and
career history, visit
Michael’s LinkedIn profile.
Michael Orozco is a Hawaiʻi-based strategic marketing and communications leader with more than 25 years of experience translating complex organizations, markets, and missions into clear, effective strategy. His career spans hospitality, logistics and transportation, dental benefits, healthcare, and commercial real estate, in roles of increasing scope and responsibility. His early work includes marketing and communications roles with
MEET THE PRINCIPAL
.png)